How to Tackle the Disruptive Force of Social and Win
Today’s marketers are feeling the disruptive force of social media and therefore need to move from reactive to proactive in their planning and execution. At Convertiv, we’ve found that marketers...
View ArticleLead-Generating Social Channels: Paving the Way to Revenue
With social, marketing professionals are under increasing pressure to master the art of real-time, data-driven, personalized marketing that’s consistent in each channel in order to generate qualified,...
View ArticleThe Tactical Approach to Content Marketing: A How To
Today’s marketers know that it isn’t enough to invest in creative to ignite a brand. Content still rules, but it must reinforce the visual and be targeted and presented in ‘snip its’ – because most...
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